From Ambition to Execution
Complex organizations require advanced thinking but simple, executable solutions. With expertise spanning M&A, behavioral finance, and organizational design, I help leadership teams cut through analysis paralysis and build systems that scale.
Structure
Organizational chaos slows growth. Unclear roles, broken processes, decision bottlenecks. I redesign structure and optimize operations so you can execute at speed.
Scale
Growing companies need infrastructure. Established ones need transformation. I build performance systems, growth architecture, and strategic capabilities for ambitious companies.
Who I am
I’m Ruben Van Putten, and I solve problems that don’t have textbook answers. With 25+ years leading performance improvement in fast-moving organizations, I sit at the intersection of strategy, finance, and human systems. My background combines rigorous academic research with operational reality, I’ve worked across industries where decisions must be both analytically sound and executable in messy, high-stakes environments.
How I deliver value
Most advisors give you a deck. I give you a system. My approach combines rigorous analysis with behavioral insights coming from my PhD research, understanding not just what should change, but how to make it stick.
What I can do for you
If you’re navigating M&A, scaling operations under pressure, or restructuring for the next phase of growth, I bring immediate clarity and execution-ready strategy. Typical engagements: post-acquisition integration, systemization of operations for complex organizations, strategic finance and performance architecture, board advisory for growth transitions.




